Frequently Asked Questions


Questions You Want To Know

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What is brand awareness in digital marketing?

Brand awareness in digital marketing means creating a digital identity for your target audience. It helps you create and spread knowledge about your brand/organization. This activity is generally helpful whenever you launch a new product/service or brand.

What is performance marketing in a Digital Marketing agency?

In simple terms, performance marketing in a digital marketing agency is advertising in the digital space to get conversions, sales, qualified leads, or more. In performance marketing, the focus is not on the impressions, reach, engagement but the overall conversions.

What is SEM in Digital Marketing?

SEM stands for Search Engine Marketing. It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). It is done primarily through paid advertising where you have bid for the position of the ads using Google Ads, Bing Ads, etc.

What are the best ways to do Content Marketing?

Content marketing usually falls under a more comprehensive inbound marketing strategy. Therefore, the right methods to use may differ from brand to brand. However, there are a few standard content formats that can be modified to suit particular goals such as lead magnets, videos, webinars, email newsletters, among others.

What are Social Media Marketing Services?

The services provided by a company to increase your social media presence and drive engagement/traffic organically through multiple social media platforms.


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